Apple’s latest “Sherlocking”.

One of the newest features of the browser company’s mobile web browser Arc Search is that it returns a summary of what it has learned, rather than searching the web for you and then returning a more traditional set of search results. The “Browse for Me” feature is one of several ways the company has leveraged AI to offer a new way to search the web. Another, “Pinch to Summary”, provides AI summaries of individual web pages. However, it seems these AI features may also be the target of Apple’s latest “Sherlocking” effort – a term that refers to how Apple has historically borrowed ideas from its developer community to develop its own apps and OS features.

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The term came about after Apple released a Finder app called Sherlock in the late 1990s, which provided features similar to the third-party Finder app Watson. Since then, whenever Apple ships a new feature or app that seems “inspired” by another, it’s been called “Sherlocking.”

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In recent years, Apple has been accused of Sherlocking products like Camo, which lets you use your iPhone as a webcam; this became a built-in feature known as Continuity Camera. It Sherlocked apps like Duet Display and Luna with the release of Sidecar, a way to use the iPad as a second screen. Apple’s buy now, pay later service, Apple Pay Later, was said to have Sherlocked other BNPL apps like Klarna and others. Some features like medication tracking, period tracking, mood logging, journaling, and sleep tracking were also first found in the third-party developer community.

With the release of iOS 18 later this year, Apple may again be borrowing ideas from its app developer community. This time it’s Arc that could be among those affected.

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According to a recent report from Bloomberg, Apple is planning to release a new technology called “Smart Recaps” in addition to other AI-powered additions to core apps like Photos, Notes, and Safari. As Bloomberg’s Mark Gurman explained, Smart Recaps will provide users with “summaries of their missed notifications and personal text messages, as well as web pages, news articles, documents, notes, and other media” [emphasis ours].

Summarizing the web using AI is one of the things Arc is best known for today — and it’s an area where the company is constantly innovating. For example, last week Arc launched another new way to search the web with AI, called “Call Arc,” where you hold the phone to your ear and ask a question. With its “Browse for Me” and “Pinch to Summary” search tools, Arc is providing users with a way to use AI as a search companion.

Summarizing news with AI, more broadly, has also been the focus of a number of startups, including apps like Particle, smart RSS reader Bulletin from former Twitter engineers, trend summarizer Break the Web, and countless other iOS apps.

If Apple bundles mandatory AI-powered recaps into its Safari browser, that could reduce demand for alternative browsers or apps that offer their own AI tools. However, that won’t be enough to impact Arc’s development. The startup behind the web browser is committed to experimenting with ideas other than AI summaries, including new ways to reduce distractions, organize tabs, block ads and more, and with an AI assistant, Max.

As far as the browser company is concerned, they’re not worried.

“That’s what makes our work so much fun,” said co-founder and CEO Josh Miller. “It inspires us to be even more imaginative and daring.”

What is Arc Browser

Arc Search is the modern, AI-enabled mobile browsing experience you’ve been waiting for – focused on getting you answers fast, and without all the clutter of the internet.

Arc Search features BROWSE FOR ME and PINCH TO SUMMARIZE take the heavy work out of your search journey. With intuitive AI summarization, Arc Search condenses webpages into concise information that answers any of your questions right away – no more endless scrolling or information overload.

Enjoy an ad-free, distraction-free web experience that’s clutter-free (and great for ADHD) including:

• Always-on block of ads, trackers, GDPR popups and banners
• Automatic archiving of inactive tabs to maintain cleanliness
• A reader mode that reduces distractions (great for ADHD)
• A minimal user interface that subtly complements any website

Arc Browser privacy

We’re passionate about the internet but not at the cost of compromising your privacy. ArcSearch ensures your online activities stay yours with advanced private browsing mode, secure tabs, and comprehensive data protection.

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