Many well-known retail stores in the western and southern regions of the country have decided not to sell OnePlus devices due to several hurdles associated with selling the brand’s products, which are reportedly unresolved.
These retail stores are part of the South Indian Organized Retailers Association (ORA), whose president wrote a letter to the sales director of OnePlus India on April 10, 2024.
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Update, May 10, 2024: Today, OnePlus announced that it is partnering with JioMart Digital, one of the largest retail networks in the country. As part of the partnership, OnePlus products will be available in 2000+ cities where JioMart Digital has stores.
Ranjit Singh, Sales Director, OnePlus said, “As we continue to expand our range of OnePlus products across the JioMart digital store network, we are positive that our community and consumers at large will continue to truly benefit from this opportunity “
The voices and concerns of over 4500 stores within ORA membership are calling for the withdrawal of selling OnePlus products in the coming days. Derogatory pricing, delayed settlements, and product delays due to lack of commitments are key issues. 🚫https://t.co/CmYeXBD2aF
— OraIndia (@OraIndia1) April 10, 2024
Thousands of retail stores will stop selling OnePlus products from May 2024
According to the letter, ORA has decided to stop selling OnePlus products like smartphones, tablets and wearables in its establishments with effect from May 1, 2024. It is important to mention here that ORA leads some of the most famous retail chains including Pooja. , Big C, Sangeeta, and Poorvika, which have multiple outlets in the southern and western capitals and other major cities.
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As part of the protest, 4,500 retail stores of 23 retail chains in Gujarat, Maharashtra, Karnataka, Tamil Nadu, Telangana and Andhra Pradesh will stop selling the brand’s appliances from next month.
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Here are the problems faced by ORA members
- Due to persistently low-profit margins set by OnePlus, ORA members face difficulty in managing and maintaining their businesses amid rising operational/financial costs.
- Retailers face frequent delays and complications in warranty/service claims, leading to dissatisfied customers.
- Shopkeepers often deal with brands to help customers get their smartphones repaired. However, delay in settlement of such claims may put additional burden on retailers.
The association claims that retailers are often asked to bundle products/services with OnePlus devices, which limits their flexibility and hinders their ability to meet different customer needs. Ultimately, this can lead to inventory stagnation and loss of sales.
According to the national joint general secretary of the All India Mobile Retailers Association, a significant portion of the products (by Chinese smartphone brands) are sold through e-commerce platforms, where brands offer special offers (like exchange bonuses, cashback, no-cost EMIs). provide. , storage model upgrade benefits, etc.).
Such practices often sideline the main channels, driving customers away from them and making sales difficult.
